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DiStefano Group

10 Central Street

Unit 24

West Springfield, MA 01089

© 2018 by DiStefano Group

We are currently operating on a wait list for our coaching services!

Please click the button below to discuss being added to our list! 

With over 70 years of combined experience, the DiStefano Group believes that happy, motivated and highly-trained employees along with a solid marketing strategy is the magic formula for success and increasing profit. 

We specialize in business coaching, marketing coaching and people development. We do a lot of work with the franchise industry but we don't stop there. We coach, provide workshops and develop people in all business categories.

If you're a manager or business owner looking to get better results from your team

and increase profit, we'd love to chat.

We coach, lead and train!


Gina DiStefano

President, CEO & Coach

With over 15 years of restaurant franchise experience including people development, leadership coaching and talent acquisition, Gina DiStefano is a powerhouse whose ultimate intention is to help others live great lives. She has coached on all levels from part-time employees to senior level executives.


Gina’s other passion is public speaking where her true, authentic self-shines through to her audience. 

Crystal Childs

Vice President, CMO & Coach

Crystal Childs is our Chief Marketing Officer and brand expert. She has 20 years' experience in marketing, graphic design and business development including 10 years in the automotive franchise industry.

Crystal has a unique approach to marketing and branding that is proven to increase sales. She has continued her professional development over the years, training at companies such as Google, Facebook and Twitter.

She is a 2018 Business West 40 Under Forty recipient.

Lindsay Wolff

Sales Coach

Lindsay is a Sales Coach that has spent the majority of her career at Yahoo and WebMD. She has worked with some of the largest consumer health and wellness companies in the industry.


Lindsay is excellent at providing new ideas and coaching sales teams to reach their goals and reinvigorating their love for sales.

Phyllis Jones

Leadership and HR Coach

Phyllis is a results-driven human resources professional with nearly 20 years' experience. Phyllis had a long standing career working for Taco Bell Corporation, one of the largest restaurants in the franchise industry. With an extensive background in employee relations, staffing and training, Phyllis has a wealth of human resource knowledge.


Phyllis has received multiple awards for Superior People Capability, Breakthrough Results and Team Building.

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“I am happy to report that the staff and I have seen a large improvement in our overall ability to communicate with each other. They feel their concerns are being heard and followed up on. They are more relaxed knowing they are meeting their job expectations. I no longer bang my head against the wall over the same frustrations I had months earlier because I now immediately address them. Better yet, I prevent new frustrations from happening by setting very specific guidelines for each member of my team. Thank you for your expert advice. It has allowed me to focus my attention on delivering the best possible service to our spa clients. I have repeatedly referred you to other business owners and managers and will continue to do so.”

Dawn Nooney

Owner, Renew.calm